How to Set Up Product Automations and Order Bundling for Shopify in Funnelish
What Are Product Automations in Funnelish?
Product automations in Funnelish's Shopify integration allow you to define custom rules for how Funnelish orders are sent to Shopify. Instead of simply passing the ordered product 1:1, you can set up rules that transform the order — splitting a bundle into individual SKUs, adding complementary products automatically, routing orders to specific locations, or applying custom tags and notes.
Common Product Automation Use Cases
- Bundle splitting — When a 3-pack bundle is ordered, automatically send 3 individual units to Shopify
- Complementary product adding — Automatically add a free gift or bonus item to every order of a specific product
- SKU substitution — Map a Funnelish product to a different Shopify SKU (e.g. when product names differ between platforms)
- Location routing — Route orders for specific products to specific fulfillment locations
- Order tagging — Automatically apply Shopify tags to orders based on the product ordered or funnel source
Setting Up Product Automations in Funnelish
Step 1: Access the Shopify Integration Settings
In Funnelish, navigate to your Shopify integration settings. Look for the Product Automations or Order Bundling section within the integration configuration.
Step 2: Create a New Automation Rule
Click Add Automation and select the Funnelish product the rule should apply to. This is the product that, when purchased, triggers the automation.
Step 3: Define the Shopify Output
Configure what gets sent to Shopify when this product is ordered: select the Shopify product(s) and variant(s) to include, set the quantity for each, add any custom line item attributes or order notes, and set fulfillment location if applicable.
Step 4: Test the Automation
Place a test order for the automated product in your funnel. In Shopify, verify the order contains the correct products, quantities, and any custom data you configured. Check that fulfillment is routed correctly.
Order Bundling: The Practical Example
You sell a "Complete Skincare Kit" in your Funnelish funnel at $89. In your Shopify store, this kit consists of three separate products: Serum (SKU-001), Moisturizer (SKU-002), and Eye Cream (SKU-003). With a product automation, you define that when the Funnelish kit is ordered, Shopify receives an order for 1x SKU-001, 1x SKU-002, and 1x SKU-003 — which your 3PL can pick and pack as a kit.
Advanced: Conditional Automations
For more complex setups, create conditional automations based on order value, customer location, or other criteria. For example, automatically add a free shipping upgrade for orders over $75, or route international orders to a different fulfillment location than domestic orders.
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Frequently Asked Questions
What are Funnelish Product Automations and what can they do?
Funnelish Product Automations are rules in the Shopify integration that define how Funnelish orders are transformed when sent to Shopify. Instead of a 1:1 product pass-through, you can split bundles into individual SKUs, automatically add free gifts or bonus products, substitute SKUs, route orders to specific fulfillment locations, and apply custom Shopify order tags — all without manual intervention.
How do I set up a bundle-splitting product automation in Funnelish?
In Funnelish's Shopify integration settings, go to Product Automations and click Add Automation. Select the bundle product (e.g. 3-Pack Bundle). In the Shopify output configuration, add the individual SKU product and set the quantity to 3. Save the automation. When a customer purchases the bundle in Funnelish, Shopify receives an order for 3 units of the individual product SKU.
Can I automatically add a free gift to Shopify orders with Funnelish automations?
Yes — create a product automation for your main product and add the free gift product as a second line item with quantity 1 and price $0. When the main product is ordered in Funnelish, Shopify receives an order for both the main product and the free gift. Your fulfillment team or 3PL will see both line items and include the gift in the shipment.
How do I route Funnelish orders to a specific Shopify fulfillment location?
In your product automation configuration in Funnelish, set the fulfillment location field to the specific Shopify location ID you want orders routed to. This is useful if you have multiple warehouses — for example, routing international orders to a fulfillment center closer to the customer, or routing specific product orders to a specialized fulfillment location.
How do I test a Funnelish product automation before going live?
Place a test order in your Funnelish funnel using a test payment method. After the order processes, check Shopify Admin to verify the order contains the expected products, quantities, SKUs, and any custom attributes or notes you configured. Run a test for each automation rule, especially bundle configurations where incorrect setup could cause fulfillment errors at scale.
What is order bundling in Funnelish and how is it different from product automations?
Order bundling is the specific use case of combining multiple Shopify products into a single Funnelish product (e.g. a kit or bundle). Product Automations is the broader feature that includes order bundling plus other transformations like SKU substitution, free gift addition, and fulfillment routing. Order bundling is one of the most common automation types but Product Automations can handle much more complex scenarios.