How to Set Up Discounts and Coupon Codes in Funnelish

Why Discounts Are a Powerful Conversion Tool

Discounts and coupon codes are one of the most effective tools for increasing conversion rates and recovering hesitant buyers. A well-timed discount — whether it's a percentage off, a fixed dollar amount, or a free shipping offer — can be the final push a customer needs to complete their purchase.

Funnelish has a built-in discounts system that lets you create and manage discount codes directly inside the platform — no third-party apps required.

Types of Discounts in Funnelish

• Percentage discount — e.g. 20% off the order total
• Fixed amount discount — e.g. $10 off the order total
• Product-specific discount — applies only to specific products
• Automatic discount — applied automatically without a code
• Coupon code discount — customer enters a code at checkout

How to Create a Discount in Funnelish

Step 1 — Go to Discounts

In your Funnelish dashboard, navigate to the Discounts section in the advanced features menu. Click Create Discount to start building a new discount.

Step 2 — Set the Discount Type

Choose between percentage off or fixed amount off. Enter the discount value — for example, 25 for 25% off, or 10 for $10 off.

Step 3 — Set the Discount Code (Optional)

If you want customers to enter a code at checkout, enter a coupon code in the code field (e.g. SAVE20, LAUNCH10, SUMMER25). If you want the discount to apply automatically without a code, leave this field blank and enable the automatic discount toggle.

Step 4 — Set Usage Limits

You can limit how many times a discount can be used in total, or how many times a single customer can use it. This is useful for exclusive launch offers or influencer codes.

Step 5 — Set Expiry Date (Optional)

Add an expiry date to create urgency. Discounts that expire in 24–72 hours combined with a countdown timer on the checkout page are one of the highest-converting promotional tactics in ecommerce.

Step 6 — Apply to Specific Products or All Products

Choose whether the discount applies to all products in the funnel or only specific products. Product-specific discounts are useful for upsell offers where you want to give a special price on one item without discounting the entire order.

Using Discounts on Upsell Pages

Discounts are especially powerful on upsell pages. Showing a "special one-time offer" with a crossed-out original price and a discounted price creates strong urgency and perceived value. For example: $59.99 → $39.99 Today Only. This format consistently increases upsell acceptance rates.

Discount Code Best Practices

• Keep codes simple and memorable (SAVE20, WELCOME10)
• Use codes for influencer partnerships to track performance per creator
• Combine discount codes with countdown timers for maximum urgency
• Monitor discount usage in Funnelish analytics to track ROI
• Don't make discounts permanent — rotate offers to maintain perceived value

Start With a High-Converting Funnel Template

Discounts work best when your funnel is already well-designed. Browse our Funnelish funnel templates to find a professionally designed funnel with upsell pages built in — the perfect foundation for your discount and promotion strategy.