How to Send SMS Messages to Customers Using Funnelish

Why SMS Marketing Outperforms Email for Ecommerce

SMS messages have an average open rate of 98% — compared to 20–25% for email. When a customer receives a text message from your brand, they almost always read it. This makes SMS one of the most powerful tools for order confirmations, abandoned checkout recovery, post-purchase follow-ups, and promotional campaigns.

Funnelish includes a built-in SMS feature that lets you send automated text messages to your customers directly from your funnel — no third-party SMS platform required.

What You Can Use SMS For in Funnelish

• Order confirmation — Send an instant SMS when a customer completes a purchase
• Shipping notification — Notify customers when their order ships
• Abandoned checkout recovery — Reach customers who started checkout but didn't complete it
• Upsell follow-up — Follow up with customers who declined an upsell offer
• Promotional campaigns — Send discount codes or new product announcements
• Review requests — Ask for product reviews after delivery

How to Set Up SMS in Funnelish

Step 1 — Enable SMS in Your Funnel

Open your funnel in Funnelish and navigate to the Apps tab. Find the SMS feature and enable it. Make sure to also enable it globally in your account settings if required.

Step 2 — Configure Your SMS Sender

Set up your SMS sender ID — this is the name or number that will appear as the sender on your customers' phones. Using your brand name (e.g. "SkinCare Co") instead of a random number builds recognition and trust.

Step 3 — Create Your SMS Messages

Write the text messages you want to send at each stage of the customer journey. Keep SMS messages short and direct — ideally under 160 characters to avoid splitting into multiple messages. Include a clear call to action and a link if needed.

Example order confirmation SMS: "Hi [Name]! Your [Product] order is confirmed. Track it here: [Link]. Thanks for your purchase! – BrandName"

Step 4 — Set Up Automation Triggers

Connect your SMS messages to automation triggers. For example, trigger an order confirmation SMS when a purchase is completed, or trigger an abandoned checkout SMS 1 hour after a customer enters their phone number but doesn't complete payment.

SMS Best Practices for Funnelish Users

• Always get explicit consent — Include an SMS opt-in checkbox on your checkout page and only message customers who have agreed to receive texts
• Send at appropriate times — Avoid sending SMS messages late at night or early in the morning
• Keep messages concise — Get to the point immediately. SMS is not the place for long copy.
• Include an unsubscribe option — Always include a way for customers to opt out (e.g. "Reply STOP to unsubscribe")
• Personalize with customer name — Use dynamic fields like [Name] to make messages feel personal

Get the Most Out of Your Funnelish Funnel

SMS is most effective when your funnel is already converting well. Make sure your checkout page is optimized with trust badges and a smooth payment flow. Browse our Funnelish funnel templates for professionally designed checkout pages that maximize payment completion rates.