How to Add Pinterest Tag to Funnelish
Pinterest Ads and Funnelish: A Powerful Combination for Visual Products
Pinterest is an underrated paid advertising platform for ecommerce brands — especially those selling visual products like home goods, beauty, wellness, fashion, and food. Pinterest users are actively searching for products and ideas, making them highly purchase-intent traffic.
To run effective Pinterest ads to your Funnelish funnel, you need the Pinterest Tag installed. This tracking pixel tells Pinterest which visitors from your ads completed a purchase, allowing Pinterest to optimize your campaigns and build conversion-based audiences.
Step 1 — Get Your Pinterest Tag ID
Log into your Pinterest Ads Manager. Go to Ads → Conversions. Click Create Pinterest Tag if you don't have one, or select your existing tag. Copy your Tag ID — it's a long numeric string.
Step 2 — Enable Pinterest Tag Globally in Funnelish
Log into Funnelish. Click the Apps icon in the top right header. Find Pinterest Tag in the apps list and toggle it on. Enter your Pinterest Tag ID and save. This enables the tag at the account level.
Step 3 — Enable Pinterest Tag Inside Your Funnel
Open the funnel where you want Pinterest tracking. Go to the Apps tab inside the funnel. Enable Pinterest Tag and confirm your Tag ID. Save. Both global and funnel-level activation are required.
Step 4 — Verify Tag Installation
Use the Pinterest Tag Helper Chrome extension to verify the tag is firing correctly on your funnel pages. Check that a Checkout or Purchase event fires on your thank you page — this is the conversion event Pinterest uses to optimize your campaigns.
Pinterest Tag Events for Funnelish Funnels
- PageVisit — Fires on every funnel page view
- AddToCart — Fires when a customer adds a product
- InitiateCheckout — Fires when checkout begins
- Checkout — Fires on the thank you page after purchase (most important)
Pinterest Advertising Tips for Funnelish Users
- Use vertical images (2:3 ratio, 1000x1500px) for the best Pinterest ad performance
- Add text overlay to your ad images to highlight the key benefit or offer
- Pinterest users convert slower than Facebook — allow 2–3x longer attribution windows
- Build retargeting audiences from funnel page visitors who didn't purchase
- Use Pinterest's shopping catalog ads for product-focused campaigns
Find the Perfect Template for Your Pinterest Traffic
Pinterest users respond well to visually stunning, lifestyle-focused content. Our Funnelish funnel templates include beautiful, image-forward designs that resonate with the Pinterest audience and convert visual shoppers into buyers.