How to Add an Order Bump in Funnelish to Increase Your Average Order Value
What Is an Order Bump and Why Does It Matter?
An order bump is a last-minute offer displayed directly on the checkout page — right before a customer completes their purchase. It's a small, relevant add-on product that customers can accept with a single click, without leaving the checkout flow. Studies consistently show that well-placed order bumps can increase your average order value (AOV) by 15-30% — without spending a single extra dollar on ads.
Order Bump vs One-Click Upsell: What's the Difference?
- Order Bump — Shown on the checkout page, before the customer completes their purchase. Usually a low-cost, complementary product. The customer checks a box to add it.
- One-Click Upsell — Shown after the purchase is complete, on a separate upsell page. Can be a higher-priced product or a bundle. The customer accepts with one click, no re-entering payment details.
How to Set Up an Order Bump in Funnelish
Step 1: Open Your Funnel
Log in to your Funnelish account and navigate to the funnel where you want to add the order bump. Click on the Checkout Page step to open the page editor.
Step 2: Add the Order Bump Widget
In the Funnelish drag-and-drop editor, find the Order Bump widget in the elements panel. Drag it onto the canvas and place it near the order form — ideally just above or below the "Complete Order" button for maximum visibility.
Step 3: Create or Link Your Order Bump Product
In the left settings panel, click Manage. You'll see a list of products you can attach to the order bump. Click Add a New Product and fill in the name, description, and price. Create a product specifically for the order bump at a discounted price.
Step 4: Write Your Order Bump Copy
Use this formula: [Yes, add this!] + [Product Name] + [Key Benefit] + [Price]. Example: "Yes! Add our Hydrating Travel Serum for just $19 (save 40%) — the perfect companion to your order."
Step 5: Style and Test
Customize the appearance with a colored border or highlighted background. Set the default checkbox state (pre-selected or unchecked). Save and complete a test purchase to verify the order bump appears and adds correctly to the order.
Best Practices for High-Converting Order Bumps
- Keep the price low — Order bumps work best under $30
- Make it complementary — The bump product should enhance or complete the main purchase
- Use urgency language — "One-time offer", "only available here", or "not sold separately"
- Add a product image — A small, clear image significantly improves acceptance rates
- Test different price points — Try $9.99, $14.99, and $19.99 to find the sweet spot
Ready to Build Your Funnelish Checkout?
Check out our Funnelish funnel templates. Every template includes a fully built checkout page with order bump placement already optimized.
Frequently Asked Questions
What is an order bump in Funnelish?
An order bump in Funnelish is a one-click add-on offer displayed on the checkout page, before the customer completes their purchase. Customers check a box to add the order bump product to their cart — no separate page, no re-entering payment details. It's the lowest-friction way to increase average order value for every sale.
What is the difference between an order bump and a one-click upsell?
An order bump appears on the checkout page before the customer completes their purchase and is typically a low-cost add-on under $30. A one-click upsell appears after the purchase is complete on a separate page and can be a higher-priced product or bundle. Both increase AOV but at different points in the purchase flow and at different price points.
What should I offer as an order bump in Funnelish?
The best order bumps are complementary products that enhance the main purchase: a travel-size version of the main product, a consumable accessory, a digital guide, or a complementary tool. For skincare, offer a complementary serum or applicator. For supplements, offer a pill organizer or shaker bottle. For pet products, offer a treat pouch or measuring scoop. Keep the price under $30.
What is a realistic order bump acceptance rate in Funnelish?
A well-configured order bump typically achieves 15-30% acceptance rates, meaning 1 in 4 to 1 in 3 customers will add it to their order. Acceptance rates are highest when the bump is complementary (not random), priced under $30, positioned just above the complete order button, and supported by a clear benefit statement and product image.
Should I pre-select the order bump checkbox in Funnelish?
Pre-selecting the order bump checkbox typically increases acceptance rates, but may also increase refunds or disputes from customers who didn't notice it. Test both states: pre-selected vs. unchecked. If your audience is attentive and engaged, pre-selecting can meaningfully boost AOV. If you sell to a more cautious demographic, leaving it unchecked and letting the copy do the work is the safer approach.
Can I have more than one order bump on a Funnelish checkout page?
Funnelish supports one order bump per checkout page. Multiple order bumps on a single checkout create decision fatigue and can reduce the acceptance rate of both. Focus on one well-chosen, highly relevant bump product rather than offering multiple add-ons at checkout. Use post-purchase upsell pages for additional offers after the initial sale is secured.