How to A/B Test Your Funnelish Funnel to Increase Conversions
Why A/B Testing Is Non-Negotiable for Funnelish Users
A/B testing — also known as split testing — is the process of showing two different versions of a page or offer to different segments of your traffic, then measuring which one converts better. Even small improvements compound into massive revenue gains over time. Funnelish has built-in A/B testing for upsells and order bumps — one of the features that sets it apart from most other funnel builders.
What Can You A/B Test in Funnelish?
- Offer price — Test different price points to find the optimal balance between conversion rate and revenue
- Upsell products — Test entirely different products to see which offer resonates most with your buyers
- Page content — Long-form vs short-form copy, video vs text-based pages, different headlines
- Page design — Different layouts, button colors, and image placements
- Discount percentage — Test 20% off vs 30% off vs 40% off to maximize total revenue
How to Set Up Your First A/B Test in Funnelish
Step 1: Navigate to A/B Testing
From your Funnelish dashboard, open the funnel you want to test. In the funnel settings, find the A/B Testing section. Click Add New to create your first experiment.
Step 2: Set Up Your Variants
Select whether you want to test a One-Click Upsell or an Order Bump. Set up Variant A (your current version as the control) and Variant B (your test version). Change only one element at a time — if you change both the price and the headline simultaneously, you won't know which caused the difference.
Step 3: Set Traffic Split and Run
Funnelish automatically splits traffic 50/50 between variants. Launch the experiment and let it run until you have at least 100 conversions per variant before drawing conclusions. Don't end a test early because one variant looks like it's winning — early results are often misleading.
Step 4: Analyze and Implement the Winner
Once you have sufficient data, Funnelish shows you the conversion rate and revenue for each variant. Implement the winner as your new default, then set up your next test.
What to Test First: A Prioritized Testing Roadmap
- Upsell product — The product itself has the biggest impact. Test two completely different products first.
- Upsell price — Test your current price against 20% lower and 20% higher.
- Headline — Small improvements here have significant impact.
- Page format — Test video-based vs text-based upsell pages.
- Offer sequence — Test different upsell sequences to find the most profitable order.
Common A/B Testing Mistakes to Avoid
- Testing too many things at once — change one variable per test
- Ending tests too early — wait for at least 100 conversions per variant
- Ignoring revenue per visitor — a higher conversion rate doesn't always mean more money
- Not testing regularly — markets change, and what worked 6 months ago may not work today
Start With High-Converting Templates, Then Optimize
Browse our Funnelish funnel templates — each one includes a complete funnel with upsell and downsell pages built in, giving you the perfect starting point for your A/B testing journey.
Frequently Asked Questions
What can I A/B test in Funnelish?
Funnelish's built-in A/B testing lets you test upsell products, offer prices, discount percentages, page copy (long-form vs short-form, video vs text), page design (layouts, button colors, image placements), and upsell/downsell sequences. You can run tests on both one-click upsell pages and order bumps directly within the platform without any third-party tools.
How do I set up an A/B test in Funnelish?
In your Funnelish funnel settings, go to the A/B Testing section and click Add New. Select whether you're testing an upsell or order bump. Set up Variant A (your current control) and Variant B (your test variant). Funnelish automatically splits traffic 50/50 between variants. Let the test run until you have at least 100 conversions per variant, then implement the winning version.
How long should I run an A/B test before picking a winner?
Run each A/B test until you have at least 100 conversions per variant — never end a test based on fewer results. For most Funnelish upsell tests, this means waiting until 100+ customers have seen each variant. Stopping early based on 20-30 conversions per variant leads to false positives where the apparent winner is actually just statistical noise.
What should I A/B test first on my Funnelish upsell?
Test the upsell product first — the offer itself has the highest impact on acceptance rate. Try two completely different products before tweaking prices or copy. Once you've identified the right product, optimize the price (test current price vs 20% lower and 20% higher), then work down to headline testing and page format.
Can I A/B test the order bump on my Funnelish checkout page?
Yes. Funnelish's A/B testing feature supports both one-click upsell pages and order bumps. You can test different order bump products, prices, copy, and pre-selected vs unselected checkbox states. Run order bump tests the same way as upsell tests — change one variable at a time and wait for at least 100 acceptances/rejections per variant to get reliable data.
What metrics should I track when A/B testing in Funnelish?
Track both conversion rate (the percentage who accept the offer) and revenue per visitor (RPV = total revenue from that offer divided by total visitors who saw it). A higher conversion rate doesn't always mean more money — a $39 upsell at 8% acceptance generates more revenue per visitor than a $19 upsell at 12% acceptance. Always optimize for revenue per visitor, not just conversion rate.