Funnelish Funnel Launch Checklist: Everything to Do Before Going Live

Why You Need a Launch Checklist

Launching a Funnelish funnel without checking everything first is one of the most costly mistakes in ecommerce. A broken checkout, a missing pixel, or a wrong product price can silently drain your ad budget while generating zero sales. This checklist covers every critical element to verify before you send a single visitor to your funnel.

Design and Content

• All placeholder text replaced with your actual product copy
• All placeholder images replaced with your real product photos
• Headlines are benefit-focused and speak directly to your target customer
• The page looks correct on both desktop and mobile devices
• Buttons have clear, action-oriented text
• No spelling or grammar errors on any page
• Brand colors and fonts are consistent across all funnel steps

Products and Pricing

• The correct product is linked to the checkout page
• Product price is set correctly
• Variants (sizes, flavors, quantities) are properly configured
• Order bump product is created and linked (if applicable)
• Upsell product(s) are created and linked (if applicable)

Payments and Integrations

• Payment gateway (Stripe, PayPal, etc.) is connected and active
• A test purchase has been completed successfully with the correct amount charged
• Order bump and upsell charges worked correctly during test
• Shopify integration is connected and test order appeared in Shopify
• Email marketing integration is connected and post-purchase automation is tested

Tracking and Analytics

• Facebook Pixel is installed and firing correctly on all pages
• Purchase event is firing correctly on the thank you page
• TikTok Pixel and Google Analytics installed (if applicable)
• Funnelish funnel analytics are enabled

Domain and Technical

• Custom domain is connected and SSL is active
• All funnel page URLs are correct and working
• No broken links or missing images
• Page load speed tested (target under 3 seconds)
• All funnel steps are published (not in draft mode)

After You Launch

Once your funnel is live, monitor the Funnelish analytics dashboard closely for the first 48-72 hours. Check your conversion rate, drop-off points, and order values. If something looks off, pause your ads and investigate before scaling.

Need a professionally designed funnel that checks most of these boxes from day one? Browse our Funnelish funnel templates.

Frequently Asked Questions

What should I check before launching a Funnelish funnel?

Before launching, verify: all placeholder content has been replaced with real product copy and images, the correct product and pricing are linked to the checkout, your payment gateway is connected and a test purchase succeeded, all tracking pixels are firing correctly on the thank you page, your custom domain is connected with SSL active, and all funnel steps are published rather than in draft mode.

How do I test a Funnelish funnel before going live?

Complete a full test purchase using Funnelish's test payment mode. Walk through every step of the funnel — landing page, product page, checkout, upsell pages, and thank you page. Verify in Shopify that the order appeared correctly. Check that your Facebook Pixel Helper shows the Purchase event firing on the thank you page. Test on both desktop and a real mobile device.

How do I check if my Facebook Pixel is firing correctly in Funnelish?

Install the Facebook Pixel Helper Chrome extension. Complete a test purchase on your funnel and open the Pixel Helper on the thank you page. You should see a Purchase event fire with the correct order value. If you see two or more Purchase events, you have a duplicate pixel issue to resolve before scaling ad spend.

What should I do if my test purchase doesn't show up in Shopify?

Check that the Shopify integration is active in Funnelish settings (the toggle should be ON). Verify that the product in your funnel is correctly linked to a Shopify product — not just a Funnelish-only product. Confirm that the correct Shopify store is connected by checking the myshopify URL in your integration settings. If all settings look correct, try disconnecting and reconnecting the integration.

How do I verify my SSL certificate is working on my Funnelish custom domain?

Visit your funnel URL in a browser and look for the padlock icon in the address bar. A green or locked padlock indicates SSL is active. If you see a security warning or "Not Secure" message, wait 24 hours after completing your domain verification in Funnelish — SSL certificates can take up to 24 hours to fully provision after DNS propagation is complete.

Should I run a test order through my upsell flow before going live?

Yes, absolutely. Test the full upsell flow by completing a test purchase and then clicking both the Accept and Decline buttons on each upsell page. Verify that accepting an upsell charges the correct additional amount and that declining correctly routes you to the next step or the thank you page. A broken upsell that charges the wrong amount or routes incorrectly is a serious issue that must be caught before real customers encounter it.